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Protecting Online Jewellery Shoppers

The Web’s Trustmark for Jewellery

The world’s only jewellery specific digital Trustmark, backed by all four UK Assay Offices. UK Assay Offices have been testing and hallmarking precious metals for over 700 years.

We built Assay Assured to protect you. So always look for the ‘Assay Assured Jewellery Retailer’ Trustmark when buying jewellery online.

Our Trustmark ensures the online retailer has been audited against our Code of Conduct. When jewellery is hallmarked, it has been scientifically tested to ensure the precious metal content matches the description. Don’t get caught out, make sure you buy from an ‘Assay Assured Jewellery Retailer’.

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Independent Verification

All precious metal jewellery offered by Assay Assured Jewellery Retailers carries the legally required independent hallmark verifying the precious metal content (unless the item is exempt by weight).

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Independent Arbitration

If you have a query about the precious metal content of your purchase, or any other aspect of our code of conduct, and you are unable to resolve with the retailer, Assay Assured will independently inspect the article and provide a report on our findings.

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Accurate Product Descriptions

All products will be accurately described, stating the precious metal content.

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Only Genuine Branded Products

Assay Assured Jewellery Retailers agree not to carry counterfeit branded jewellery on their website.

Buy from a Certified ‘Assay Assured Jewellery Retailer’

Look for the Trustmark. Search our comprehensive directory for an online retailer you can depend on.