The Web's Trustmark for Jewellery

We have been testing and hallmarking precious metals for over 550 years. Reduce your risk when buying jewellery online and look for the Assay Assured Jewellery Retailer's trustmark.

Our trustmark ensures the online retailer has been audited and their jewellery scientifically tested. We make sure it is what it says it is. Don't get caught out, make sure you buy from an 'Assay Assured Jewellery Retailer'.


Independent Verification

All precious metal jewellery offered by Assay Assured Jewellery Retailers carries the legally-required independent hallmark verifying the precious metal content (unless the item is exempt by weight). The retailer is part of a scheme of sampling and testing by Assay Assured to ensure that jewellery exempt by weight from hallmarking is also of the claimed standard - a protection over and above legal requirements.

Accurate Product Descriptions

All products will be accurately described stating the precious metal content.

Independent Arbitration

If you have a query about the precious metal content of your purchase that you are unable to resolve with the retailer, Assay Assured will independently test the article and provide a report on their findings.

Only Genuine Branded Products

Assay Assured Jewellery Retailers agree not to carry counterfeit branded jewellery on their website.

Buying Online Safely

Assay Assured is the only Trustmark specifically for online jewellery retailers. We are backed by many of the biggest names in the industry.

From multi-million pound brands to lone artisans, Assay Assured provides a safer way to shop online for precious metal jewellery.

Jewellery Retailers