Accurate Descriptions, No Fakes or Counterfeits.

An "Assay Assured Jewellery Retailer" is subject to regular audits to ensure they comply with our strict Code of Conduct.


How Does it Work?

Any jewellery retailer that applies to Assay Assured is subject to company verification checks and then audited against our Code of Conduct. Only retailers who pass our audit are awarded the "Assay Assured Jewellery Retailer" trustmark to display on their website.

Retailers are then regularly audited to ensure continued compliance with the Code of Conduct, which may include samples being tested at the Assay Office.

If you find an issue with an item, that cannot be settled with the retailer, this can be reported to Assay Assured for further investigation – see the section below for further details.

Should you have any concern on receipt of your article(s) of jewellery, you should first check for a "hallmark" (see our "What is a Hallmark" page if you'd like more information on hallmarks). The hallmark provides verification that the article has been independently tested. Some smaller articles of jewellery are exempt from compulsory testing and so may not carry a hallmark.

If your concern remains, we recommend you first contact the retailer stating the nature of your concern. If you are unable to resolve your concern with one of our retailers you may report a query to Assay Assured in order to resolve the matter.

 

How to Check a Retailer's Trustmark

To check that a retailer displaying the Assay Assured Jewellery Retailer trustmark is genuine, follow our 3 step process:

Click on the "Assay Assured Jewellery Retailer" Trustmark on the retailer's website

The following trustmark images are valid.

Assay Assured Jewellery Retailer's Trustmarks

Check the address bar of the resulting certificate begins with "https://www.assayassured.co.uk/ . . ."

Check the address bar

Check the retailer's details match those on the certificate

Check the certificate details