Chain Reaction Jewellers is a verified ASSAY ASSURED JEWELLERY RETAILER. The verified website address for this retailer is


Chain Reaction Jewellers , 116 High Street North, East Ham, East Ham, London, London, E6 2HT, United Kingdom



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Independent Verification

All precious metal jewellery offered by Assay Assured jewellery retailers carries the legally-required independent hallmark verifying the precious metal content (unless the item is exempt by weight). The retailer is part of a scheme of sampling and testing by Assay Assured to ensure that jewellery exempt by weight from hallmarking is also of the claimed standard - a protection over and above legal requirements.


Accurate Product Descriptions

All products will be accurately described stating the precious metal content.


Independent Arbitration

If you have a query about the precious metal content of your purchase that you are unable to resolve with the retailer, Assay Assured will independently inspect test the article and provide a report on their findings.


Only Genuine Branded Products

Assay Assured jewellery retailers agree not to carry counterfeit branded jewellery on their website.