News
Keep up-to-date with the latest news and stories from Assay Assured, the world’s only digital Trustmark for jewellery.
Industry Welcomes Government Engagement on Hallmarking Reform
The National Association of Jewellers (NAJ) and the four UK Assay Offices have welcomed positive correspondence from the Department for Business and Trade following their joint open letter calling for targeted reform of the Hallmarking Act of 1973. In a written response, the Minister for Employment Rights and Consumer Protection, Kate Dearden MP, acknowledged the […]
Camden Market Trader Pleads Guilty to £100,000 of Illegal Silver
On Friday 5 February 2026, Ms Li, the proprietor of Little Swan, Stables Market, Camden, pleaded guilty to four breaches of the Hallmarking Act, 1973, at Camden Magistrates court following the seizure of £106,050 worth of silver jewellery without hallmarks by Camden Trading Standards. This marks the third successful prosecution for Operation Stamping It Out […]
Touchstone Award Training Day
On 18 November, the British Hallmarking Council (BHC) welcomed Trading Standards officers from 8 London Boroughs for the Annual Touchstone Award Training Day. This was kindly hosted by the London Assay Office at The Goldsmiths’ Company. The Touchstone Award, sponsored by the National Association of Jewellers (NAJ) and supported by the Chartered Trading Standards Institute (CTSI), […]
How to Read a Hallmark
This guide, ‘How to Read a Hallmark’, has helpful information about what a hallmark is and what to look out for when shopping for jewellery.
Anna McLoughlin Fine Jewellery Wins UK Award for Hallmarking Awareness
Anna McLoughlin Fine Jewellery has been awarded the prestigious HALO Award in recognition of her innovative work to engage customers with the importance of hallmarking and consumer protection in the jewellery sector. Awarded by Assay Assured, a joint venture between the four Assay Offices of the UK (Birmingham, Edinburgh, London and Sheffield), the HALO Award […]
White Gold, Explained
This post has been extracted from an article by Dippal Manchanda, Technical Director & Chief Assayer at Birmingham Assay Office. Read the full article here.
What Is & What is Not a Hallmark?
Before you make your next jewellery purchase, make sure you know what to look out for! Understanding what is and what isn’t a hallmark and how to recognise these marks is essential when shopping for jewellery online.When shopping online, keep two key tips in mind to buy with confidence: Before you buy, ask if it’s […]
The HALO Award 2025
The HALO Award is back for 2025!We’re looking for the jewellery business that uses their online platforms in the most creative ways to engage customers with hallmarking.Whether you’re an independent maker or an omni-channel retailer, we want to hear from you! The winning applicant will receive a year’s subscription to Assay Assured, a visit to […]