News
Keep up-to-date with the latest news and stories from Assay Assured, the world’s only digital Trustmark for jewellery.
What is a Dealer’s Notice?
In the UK, precious metal jewellery descriptions are regulated under the Hallmarking Act of 1973. This ensures consumers are presented with clear and unambiguous descriptions of what they are buying at the point of sale. As part of the Hallmarking Act of 1973, all retailers selling items of precious metal in their shop, whether in-store […]
Hannah Louise Lamb
This November, we are pleased to collaborate with North-Berwick based Jeweller Hannah Louise Lamb. Hannah has recently become a Certified Assay Assured Retailer, reflecting her commitment to consumer protection and high-quality craftsmanship. We spoke with Hannah to get some insight into her work, process and why hallmarking is important to her business. Working from her […]
Hannah Louise Lamb x Assay Assured Giveaway
We are thrilled to collaborate with North Berwick-based jeweller, Hannah Louise Lamb, on an exciting giveaway this November!Hannah has recently become a Certified Assay Assured retailer, reflecting her commitment to consumer protection and high-quality craftsmanship. One winner will receive a beautiful, custom-made piece from Hannah’s signature Coastline collection. The winner will collaborate with Hannah to […]
Understanding Gold Vermeil
A simple, factual description of gold vermeil is: a silver item that has been gold-plated.
The Touchstone Award
The Touchstone Award, sponsored by the British Hallmarking Council, is one of a number of awards the BHC gives out each year. This award encourages Trading Standards Authorities to identify and take action against retailers who flout the law by selling jewellery with misleading descriptions. Trading Standards is a network across the UK that focuses […]
New Trustmark Scheme to crackdown on counterfeit jewellery sold in the UK
The Assay Assured Trustmark scheme is to re-launch today (Wednesday March 1st) with the support of all four UK Assay offices for the first time.The relaunch includes a brand-new Trustmark design featuring a crown in place of a castle, allows for a unique certification number for each jeweller and will incorporate new options for multi-channel […]